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Are brands becoming over-reliant on Facebook for social marketing? The...

A leading analyst last week warned that brands are leaning too heavily on Facebook as a consumer-engagement tool - and in the process handing control of their valuable data to the social network.

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CANNES 2013: UK receives four nominations in new innovation category

The first ever Innovation Lions shortlist includes four nominations for UK work, with R/GA London, Google Creative Lab London, AKQA London and SapientNitro London all getting one nomination each

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IMterview: "How should brands REALLY react to the new Facebook algorithm?"

Paul Armstrong and Darika Ahrens are the 'Trinny and Susannah' of digital marketing. After long agency careers -- most recently for Paul as Head of Social at Mindshare, and for Darika as the Forrester...

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Medium of the Year: ITV

A new mindset and progressive approach means that the broadcaster can now genuinely claim to be more than a purveyor of 30-second ads

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Facebook's Everson urges marketers to 'make a bet on us'

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

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Facebook Connected Campaign of the month: Sky Share

The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.

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Connected Campaign of the Month: Secret Escapes

The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.

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Connected Campaign of the month: Cadbury Creme Egg

The Mondelez International brand was able to use the Facebook News Feed to engage its young target audience at scale.

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What is Oculus Rift and why did Facebook just buy it?

For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.

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Tech viewpoint on the news feed

Eight seconds. That s what research suggests is the average human attention span. Human attention has been compromised thanks to always-on social platforms, a proliferation of screens and the broader...

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