Are brands becoming over-reliant on Facebook for social marketing? The...
A leading analyst last week warned that brands are leaning too heavily on Facebook as a consumer-engagement tool - and in the process handing control of their valuable data to the social network.
View ArticleCANNES 2013: UK receives four nominations in new innovation category
The first ever Innovation Lions shortlist includes four nominations for UK work, with R/GA London, Google Creative Lab London, AKQA London and SapientNitro London all getting one nomination each
View ArticleIMterview: "How should brands REALLY react to the new Facebook algorithm?"
Paul Armstrong and Darika Ahrens are the 'Trinny and Susannah' of digital marketing. After long agency careers -- most recently for Paul as Head of Social at Mindshare, and for Darika as the Forrester...
View ArticleMedium of the Year: ITV
A new mindset and progressive approach means that the broadcaster can now genuinely claim to be more than a purveyor of 30-second ads
View ArticleFacebook's Everson urges marketers to 'make a bet on us'
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
View ArticleFacebook Connected Campaign of the month: Sky Share
The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.
View ArticleConnected Campaign of the Month: Secret Escapes
The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.
View ArticleConnected Campaign of the month: Cadbury Creme Egg
The Mondelez International brand was able to use the Facebook News Feed to engage its young target audience at scale.
View ArticleWhat is Oculus Rift and why did Facebook just buy it?
For the second time in a matter of weeks, Facebook has made a surprise acquisition that has largely left people scratching their heads.
View ArticleTech viewpoint on the news feed
Eight seconds. That s what research suggests is the average human attention span. Human attention has been compromised thanks to always-on social platforms, a proliferation of screens and the broader...
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